Who we are
Creative Director - Service Designer -Producer - Writer - Researcher - Content Strategist - Maker - Mentor - Resource Wrangler
Mel started out in entertainment marketing and the music industry before immersing herself in the world of musical theatre with Cameron Mackintosh Sydney, working on; Cats, Les Miserables, The Phantom of the Opera, Five Guys Named Mo, and Miss Saigon.
In London she freelanced in the advertising, TV series and feature film production for the BBC and Film Four, and as an agent representing film technicians at ICM.
On return to Sydney at Fox Icon and Working Title Films she worked across story development and production on the films; Oscar & Lucinda, Two Hands, Strange Fits Of Passion, Ned Kelly, Gettin’ Square, The Square, The Three Stooges, New Zealand film NO.2. During the eight years she worked with Producer Tim White, she managed a slate of over 20 films and assessed over 7000 projects.
In 2005, Mel decided she’d spent enough time with imaginary people in fictional circumstances. So, she shifted her focus to real world problems, factual media, and documentaries - enhancing her skills to develop cross-media stories, engage and connect audiences using digital technology.
Since then she has: managed a small boutique arts hotel (Regents Court) where she created and curated an artist/writers residency supporting 23 projects, designed their community focussed web site, and established sponsorships with Sydney Opera House, Company B and other arts organisations ; made independent theatre; produced a mobile TV show and online content for Vodafone; assisted arts and travel enterprises with online and marketing strategies; built teams for VFX, animation and interactive digital media companies (Dr D Studios, Rising Sun Pictures, Spinifex); produced documentaries; absorbed herself in the environmental sustainability sector; shared resources, and saved lots of almost-wasted-resources going to landfill.
A few years back she got in touch with her inner geek. She's spent her time making useful productivity and knowledge sharing software tools and researching ways to make and fund cross media projects and an interactive online series of short stories.
Mel is currently working on designing and developing open government / engagment tools, open data and storytelling initiatives, to help governments engage with us citizens and organisations connect with stakeholders and audiences. She introduced participatory design and a collaborative making approach to the NSW Government back in 2012, has a passion for visualising processes and lifecycle stories, and loves using her storytelling skills for social good. She is an open government advocate and procurement nerd.
Creative Strategist - Digital Maven - Producer - Resource Wrangler – Geek - Nomad
Originally from Sydney, early on Michelle decided to follow her head for adventure which led her to travel to 38 countries. She now calls London home.
Michelle has an eclectic career path. Starting out in the uber corporate worlds of Australian Consolidated Press, Coca-Cola and banking. She escaped to Tokyo, where she taught English and got immersed into Japanese culture. A move to London and a fortuitous opportunity to take over her twin sister’s job, led to a gig at Viacom, one of the world’s largest entertainment organisations.
With a flair for talent negotiations and producing, Michelle spent 12 years working for MTV Networks Europe which allowed her passion for music, talent and creativity to collide. During this time Michelle launched the UK’s first interactive TV channel MTV Hits, negotiated access to the world’s biggest artists and up and coming talent, travelled the world and survived fluoro attire.
Before heading off to the Big Apple, Michelle summited Kilimanjaro to raise funds for Aged Concern and conquer her fear of heights. She raised money but is still scared of heights.
After a stint in New York working for Cablevision, Michelle moved back to Europe to launch Dailymotion UK, a collaborative community of makers and creators known as Motion Makers. This digital journey led her to become Director of Digital Media, Western Europe for Discovery Networks Europe Limited overseeing the digital strategy and development of multilingual websites, social channels and interactives. Michelle also learnt a lot about why men love shows that have a lot of facts about cars, motorbikes, wilderness and more cars.
Jamie Oliver was looking for a digital shakeup so Michelle helped him design and relaunch his websites, his recipe app and his Food Foundation charity sites. Her highlight was helping get 1 million kids cooking on Food Revolution Day for Jamie’s Guinness Book of World Records attempt. Michelle left Jamie’s a better cook and healthier eater.
Since then she has produced a live music award show for The National Citizenship Service in conjunction with Channel 4, a series of “Live Labs” for Grant Thornton Limited across the UK’s major cities, and launched Samsung America's Galaxy S8 phone, identify a new network of creators and makers to use their products to tell beautiful stories.
Nook has given Michelle the opportunity to be back in Sydney to explore her inner geek. Michelle gets to work across new product and tool development as well as collaborate across a diverse collective of creators, makers and government to make meaningful content come to life. Whilst in Sydney if Michelle’s not with the Nook mob you will find her in the ocean.
Creative Strategist - Digital Producer - Community Engagement Specialist - Clothes Swapper
Rachael is a socialpreneur and digital hybrid, combining strategy and creativity. She loves to help people to bring their stories or business to life; engaging audiences through technology.
Her love affair with digital and creating beautiful functional web things, began at an open source agency with Swiss design principles on-IDLE, and at brand agency The Team. In 2005, she moved into online publishing at AOL UK in London, managing the homepage content for 2m daily viewers and began a Masters in Enterprise and Management for the Creative Arts, at University of the Arts and London Business School (LBS). New Creative Ventures at LBS focused on incubating financially viable creative businesses.
Rachael then co-founded hybird, and started “creating experiences like theatre”, putting on events including clothing swaps which became a global movement. Rachael then began helping companies develop strategy and build their brand with a strong focus on how to market themselves online.
Since arriving in Australia in 2009, Rachael has worked on projects for digital agencies (Digital Eskimo), festivals (Peats Ridge, Surry Hills, Changemakers), and NSW Government (Planning and the Greater Sydney Commission) as a creative strategist, digital producer, community engagement specialist and campaigner (Save the Heart of Huskisson, Free Peter Greste). In 2014 Rachael worked with Nook on the Communications strategy for the NSW Trade and Investment, Resources and Energy web service Common Ground. She is now back at the Nook working on content, communication and engagement strategies.
Designer – Web Dude – Wine Connoisseur - Raconteur
Back in the UK, Mark started out in graphic design, branding and communications.
He spent many moons working direct with clients and on the agency curcuit. He worked with big pharmaceutical companies before moving to Sydney where he spent a wee while at digital agency, Protein-One, working on branding, campaigns, and apps for companies such as Vic's Meats, Victor Churchill, and Westpac.
When not designing, Mark is now Mr Web and product dev. He loves making digital things. He has a great eye and ear for story and figuring hard stuff out.
Illustrator – Designer – Data Storyteller - Traveller - Map Lover
Mike is a designer, artist, photographer, and illustrator from Sydney.
He's into typography, lettering, infographics, data visualisation, maps (illustrated and technical), and coffee. He's usually figuring out a way how to combine some or all these things.
Mike is a bit of a nomad. He’s been to all sorts of wild and wonderful places for work and play. His passion for travel has led to some dream jobs, such as art director of Australian Geographic and International Traveller stories. His most epic journey was during his time at Australian Geographic where he was sent on a month-long journey to Antarctica to write and photograph a story. Cue penguins, whales, and icebergs galore; and a deep appreciation of the world's wild places....
Service Designer - Content Designer - Data Visualisation - User Experience Designer
Researcher - Service Designer - Writer - Maker - Educator
Technology Maven – Musician – Excellent Mentor
Leader – Warrior – Genius – Tall
Mover – Shaker – Character Animator – Minstrel – Musician – Composer
Artist – Researcher – Permaculturalist – Open Government Advocate – Civil Society Wrangler
Writer – Producer – Editor – Maker – Educator
Studio Producer - Theatre Producer - Production Whiz – Actress – Green Thumb
Writer - Director - Producer - Researcher - Traveller
Content & Stakeholder Coordinator - Sustainability & Social Impact Specialist - Event Producer - Yoga Teacher
Is it you we're looking for?
Are you a creative problem solver, content maker, data analyst, full stack developer, designer, storyteller or animator?
We're always on the look out for new collaborators to join us in the Nook, so if you think you'd like to work with our mob give us a shout!